Tag Archives: website

ConvergeSouth 2013 Notes, Afternoon Sessions

In my previous post ConvergeSouth 2013 Notes, Morning Sessions, i shared some of the notes I took in the morning.  As promised, notes from the rest of the day are below.

A few reminders from the previous post:

  1. These are notes, so don’t expect a lot of complete sentences
  2. They don’t include everything, so if you attended or presented please, please add a comment with your takeaways and/or corrections. No slight intended on my part by any omissions!
  3. Wish I had pics of all the afternoon presenters but wasn’t able to shoot everybody.

10 Principles of Social Media Relationship  Building

Teddy Burriss

Teddy Burriss @TLBurriss

Everything you do in social media must be TRUHE: transparent, relevant, useful, honest, engaging  Continue reading

Advertisements

ConvergeSouth 2013 Notes, Morning Sessions

ConvergeSouth BannerConvergeSouth 2013 has come and gone and once again was a fantastic learning experience. If you’ve never attended, I encourage you to make plans now to attend in 2014. Watch convergesouth.com for announcements.

As I did last year, I’m posting my notes for a couple of reasons.

  1. I need to capture them in a single place for my own benefit and to show my boss what he paid for.
  2. If you can benefit from my takeaways, go for it.

A few things to keep in mind:

  1. These are notes, so most of it isn’t in complete sentences. English majors, get over it.
  2. Where I could, I included links to presentations that you can click for more info.
  3. If you attended (or if you were a presenter), post a comment and share your takeaways or fill in any holes or errors in my recollection. I wasn’t able to attend every session (bummer) and I didn’t take complete notes even on the sessions I did attend. (My mobile device battery couldn’t keep up through the day, partly because I tweeted a lot of the memorable moments; apologies for blowing up your Twitter feed. Check me out at @ChipStudebaker if you’re curious.)
  4. I’m breaking my notes into a few posts to keep it from going on forever.  Continue reading

New company website launched today

Following several months of planning and preparation my latest big project at work came to fruition today.

Disaster One website screen shot

Screen shot of the new DisasterOne.com

Working with website design vendor 4Marketshare we achieved a complete makeover of the Disaster One website, giving it a vastly more contemporary look and improved functionality. Along the way we revamped our SEO (search engine optimization) terms and phrases, fine tuning according to the search volume relevant to our industry.

My role as project manager was two-fold: Continue reading

5 website redesign planning tips for small businesses

Website imageIf you’re a small business owner or you’re responsible for marketing at a small business, you know your company website is a key component in your marketing arsenal and it needs to represent you well. If your website is more than a few years old chances are its functionality, appearance, and overall customer experience are lacking. If you’re noticing a drop in traffic or conversions it may be time for an overhaul.

Depending on your site’s age and the platform it’s built on, it might need nothing more than a facelift here and there. On the other hand it could be time for a complete makeover.

If it’s time for a redesign, here are 5 tips to consider as you plan your project. Continue reading