Everybody and their cousin agrees – quality content is the most important component of a good website or blog in terms of SEO and user experience. Google loves fresh content that gives readers what they’re looking for, and they reward it with strong search results (which hopefully leads to site traffic). Good content establishes the publisher as a credible authority or even thought leader in its subject area.
So content is king; what’s the power behind the throne? Continue reading →
All the cool kids do.
Which means I wasn’t cool until this weekend, I guess. Not that I am now, since I’m a little late to the game.
For the benefit of any beginners, a domain is a web address. When you first set up a blog with WordPress, its domain might be something like yourname.wordpress.com. If you want, it could be simply yourname.com.
Personal branding tool
I’d never given much thought to registering a domain until recently. Yet it’s an inexpensive personal branding tool that you might want to consider if you haven’t already done so. Especially if you’re blogging and want to promote your blog more effectively, or if you’re in the job market and want to build your personal brand. Setting up a blog is an excellent way to establish yourself as a subject matter expert in your line of work, and having your name as the web address is the icing on the cake.
For less than $20 a year you can have yourname.com as your domain. You can put it on your business card, add it to your Facebook, LinkedIn, and Twitter profiles, and include it in any other marketing tactics you can think of.
There’s one thing to be aware of if you’re already blogging on wordpress.com and you map your new domain to your blog. If you use widgets that count the number of Facebook likes you’d received, how many times you’ve been tweeted, +1, etc., those are going to be reset to zero. I had dozens of likes and tweets on some of my posts but now the count is gone. I swear.
The neat thing is now I own ChipMcCraw.com for as long as I want it and no one else named Chip McCraw can have it. You can grab your name now too if no one else already has.
I attended ConvergeSouth for the first time on Friday, even though I admit I’ve known about the conference since it started about six years ago. Hopefully it won’t be my last time – it was packed full of great ideas from some great minds. My only regret is there were some sessions I didn’t get to attend because I was already toggling between two other equally great sessions.
I was about to put my conference notes into a doc for my boss (to prove I really was there) when I realized I could capture them in a blog post. Continue reading →
I was reading a blog on the CAREEREALISM website about personal online branding , Career Truth #1: Brand or Be Branded, and flashed back to a sage bit of advice I once heard from a good friend: “Never send anything in an email that you wouldn’t want in your personnel file.”
Online communication can be a dangerous thing
I had to laugh when he said it, because we’ve all hit “reply to all” when we only meant to reply to the original sender, or replied with pithy comment when we thought we were forwarding to someone else. Some of us have forwarded the inappropriate joke on the company domain only to wish we hadn’t, or made inappropriate comments about bosses or clients. There’s a word for this kind of action: boneheaded.
And I still laugh about the email I received years ago from a complete stranger that simply read, Continue reading →