If you follow me on Twitter, you know my handle is @ChipStudebaker. It’s a pseudonym I’ve used in various settings for nearly 30 years but I’ve rarely explained it.
The question came up again the other day so I guess it’s time to tell the story. I was sitting in the control room of Dark Pines recording studio with Max, the owner, and my old friend Steve. We were getting ready to add some tracks to a song we’d been working on for Steve, with whom I played in several bands dating back to our late teens. This recording was being done under the name The Studebaker Brothers.
“So I gotta ask,” says Max…
“Where did the name ‘Studebaker’ come from?” Continue reading
President Obama issued his much-anticipated cybersecurity executive order this month to slightly mixed reviews. It’s a hot topic, given the undeniable need to protect US critical infrastructure like electric grids, financial institutions, water supply systems, and air traffic control from cyber attacks. The executive order provides for the sharing of cyber threat information with companies that run those critical infrastructure networks.
Screen shot of hacked Burger King Twitter account
Cyber threats made the news last week on a less threatening level, comparatively, when Burger King’s and Jeep’s Twitter accounts were hacked. Hackers falsely proclaimed these companies had been sold to competitors and proceeded to tweet all sorts of unsavory comments. National security wasn’t at risk, but online reputation management was definitely top of mind in the marketing world.
In fact, those incidents provided enormous PR opportunities for the victims with an avalanche of free publicity and new social media followers. It’s theirs to capitalize on or miss, depending on how they play their response.
These stories from Pennsylvania Avenue and Wall Street remind us that each of us on Main Street need to be vigilant with our personal infrastructure as well.
And that reminds me of one of my most embarrassing moments as a Dad. Continue reading
“Then it occurred to me you couldn’t be bad. Magneto was mad, Titanium too. And the Crimson Dynamo just couldn’t cut it no more….”
For over three decades I assumed Magneto, Titanium Man, and the Crimson Dynamo were figments of Paul McCartney’s imagination. After all, this was the same mind that gave us Rocky Raccoon, Eleanor Rigby, Billy Shears, Helen Wheels, and others.
Magneto and friends were featured in Venus and Mars, Paul’s 1975 follow-up to the astronomically successful Band on the Run album. (I actually have an original vinyl copy in my collection.) Being a deep cuts kind of guy, “Magneto and Titanium Man” has always been one of my favorite tracks. It really never occurred to me that these guys were anything other than a few more whimsical characters from the most prolific songwriter of the 20th century.