In my previous post ConvergeSouth 2013 Notes, Morning Sessions, i shared some of the notes I took in the morning. As promised, notes from the rest of the day are below.
A few reminders from the previous post:
- These are notes, so don’t expect a lot of complete sentences
- They don’t include everything, so if you attended or presented please, please add a comment with your takeaways and/or corrections. No slight intended on my part by any omissions!
- Wish I had pics of all the afternoon presenters but wasn’t able to shoot everybody.
10 Principles of Social Media Relationship Building
Teddy Burriss @TLBurriss
Everything you do in social media must be TRUHE: transparent, relevant, useful, honest, engaging
Relationships occur when you help others
Giving is a powerful way to build a relationship
Experience and experiment without giving up (college students, don’t listen!)
Jordan Cauley @JDCauley
There’s more to the web than WordPress – it may dominate for only a couple more years.
Squarespace is an excellent alternative.
Shopify is good for eCommerce.
Ghost is so bleeding edge that it hasn’t launched yet. Coming Monday.
10 Ways to Ignite Your Mobile Video
Nikki Miller-Ka @NikSnacks
“Shoot, shower, and shave.” Best line of the day,
You can shoot and edit video in your smartphone. But NEVER vertically! Ever.
Lots of video tools available like Vine, Instagram, Snapchat, Socialcam, etc.
Journalists use Videolicious – you can add music and add a voiceover with the mic on your phone.
7 Deadly Writing Sins
Blanca Cobb @BlancaCobb
Be authentic and make sure your grammar is correct.
Use the word “this” instead of “that.” “This” connects you with your subject, “that” distances you from it.
Facebook Pages Now!
Jeff SanGeorge @JeffSanGeorge
Give people what they want to see. Gauge by how much engagement a post gets for understanding what works.
Posts with <140 characters get more engagement
Post big images – 1200×627 pixels
Social engagement idea: “write a caption for this photo.”
Make your content, including images, mobile friendly – most engagement is happening on mobile now.
UNCG’s integrated marketing and strategic communication plan
Create a unifying narrative and consistent branding
Research your brand’s perception
Review all of your communication pieces
Do a competitive audit to learn how your competitors are communicating with their audiences
Create content that shows and tells how and why we do what we do
Pictures can tell your story without screaming, “This is why we do what we do.”
Create a brand guide that defines your graphics strategy and content strategy
Have a multi-platform social media strategy to ensure you have a consistent message across all of the platforms you use to engage with your followers/audience.
Use a single hashtag per event or occasion, and use the same hashtag across all platforms.
Choose images that are sharable (no. of pixels, size, etc.). Utilize really great photography and don’t overdo it.
Do a Google search for “infographics dimensions in social media” for info on size requirements on various social media platforms.
Focus your efforts on your top 2 platforms and then on others when needed.
Use Facebook milestones with images that pack a punch to tell your story.
THREE BIG THINGS
Kelley O’Brien @KelleyOB
Respond to events in your area with contextual posts on social
How to improve: step back and do a real audit of what you’re doing
Find brands that match you and see how they engage their audience
How to decide on using a new social media platform: Look at where your audience is, what relates to your brand, how dedicated you will be to it
Jayme Soulati @Soulati
You’ll never “master” blogging. There’s more to learn every day.
Post a minimum of 3 blog articles per week
Get Clicky – good web analytics tool
Triberr: a new tool to grow your blog’s readership
Social is trending to shorter content, and hail to the hashtag!
Instagram = insta-engagement. Also provides a way to auto-post to other social profiles
Ryan Boyles @TheRab
Twitter is becoming a media company – people are sharing and getting their news from Twitter
Apps are the new web
Support natural, innovative web experiences
- smartwatches to use apps
- Car web: 16 million lines of code in the new Ford Fusion, making it a rolling connected datacenter
- Wearable web like Google Glass
- Cognitive web: Apple’s Siri, iIBM’s Watson, Tony Stark’s Jarvis
PCs and laptops are dead. Tablets are questionable. What’s next?
As a business, how are you going to react?
75% of the planet have at least 1 Internet-connected device
Every business model is disrupted by the web. You have to react to every “business moment.”
Context is now king. It matters as much as content.
Did you attend ConvergeSouth 2013? Add your takeaways or corrections in the comments section.