Following several months of planning and preparation my latest big project at work came to fruition today.
Screen shot of the new DisasterOne.com
Working with website design vendor 4Marketshare we achieved a complete makeover of the Disaster One website, giving it a vastly more contemporary look and improved functionality. Along the way we revamped our SEO (search engine optimization) terms and phrases, fine tuning according to the search volume relevant to our industry.
My role as project manager was two-fold: Continue reading
Content curation isn’t a new idea but the practice has exploded in popularity in the past year. Thanks to the never-ending flow of information on every subject imaginable in social media, it’s easy to feel overwhelmed. There’s a lot of quality writing going on, but how do you keep up with what you need to know?
I rely on my favorite content curators to showcase information that’s relevant to me, and I try to do the same thing for my network of followers and connections.
What is content curation?
Simply put, it’s Continue reading
All the cool kids do.
Which means I wasn’t cool until this weekend, I guess. Not that I am now, since I’m a little late to the game.
For the benefit of any beginners, a domain is a web address. When you first set up a blog with WordPress, its domain might be something like yourname.wordpress.com. If you want, it could be simply yourname.com.
Personal branding tool
I’d never given much thought to registering a domain until recently. Yet it’s an inexpensive personal branding tool that you might want to consider if you haven’t already done so. Especially if you’re blogging and want to promote your blog more effectively, or if you’re in the job market and want to build your personal brand. Setting up a blog is an excellent way to establish yourself as a subject matter expert in your line of work, and having your name as the web address is the icing on the cake.
For less than $20 a year you can have yourname.com as your domain. You can put it on your business card, add it to your Facebook, LinkedIn, and Twitter profiles, and include it in any other marketing tactics you can think of.
There’s one thing to be aware of if you’re already blogging on wordpress.com and you map your new domain to your blog. If you use widgets that count the number of Facebook likes you’d received, how many times you’ve been tweeted, +1, etc., those are going to be reset to zero. I had dozens of likes and tweets on some of my posts but now the count is gone. I swear.
The neat thing is now I own ChipMcCraw.com for as long as I want it and no one else named Chip McCraw can have it. You can grab your name now too if no one else already has.
I attended ConvergeSouth for the first time on Friday, even though I admit I’ve known about the conference since it started about six years ago. Hopefully it won’t be my last time – it was packed full of great ideas from some great minds. My only regret is there were some sessions I didn’t get to attend because I was already toggling between two other equally great sessions.
I was about to put my conference notes into a doc for my boss (to prove I really was there) when I realized I could capture them in a blog post. Continue reading
Here’s another Saturday afternoon digest of blogs I’ve read in the past week that are worth a look. Enjoy!
Graphic Design through the Decades