I saw this post on Linkedin today asking, “If you could write a note to your younger self, what would you say in only two words?” The comments were filled with the usual pithy and silly responses like “bless you,” “enjoy life,” “go ahead,” and even “buy Apple.”
But among all that, one comment stood out to me as the thing I would say to my younger self: “gets better.” Boom! Kudos to whomever wrote that. We all go through seasons where we don’t believe that’s possible, but then in time it happens.
Sometimes my older self needs to hear that too.
If you’re a small business owner or you’re responsible for marketing at a small business, you know your company website is a key component in your marketing arsenal and it needs to represent you well. If your website is more than a few years old chances are its functionality, appearance, and overall customer experience are lacking. If you’re noticing a drop in traffic or conversions it may be time for an overhaul.
Depending on your site’s age and the platform it’s built on, it might need nothing more than a facelift here and there. On the other hand it could be time for a complete makeover.
If it’s time for a redesign, here are 5 tips to consider as you plan your project. Continue reading
“Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.” ~Brian Tracy
I’m not much of a small engine mechanic. So when I did something really dumb with my lawn tractor a couple of weeks ago the thought of having just ruined a perfectly good, albeit old, mower raced through my mind.
it was the beginning of mowing season and I set out one Saturday morning to change the oil, hop on the tractor, and whip my lawn into submission. Continue reading
In my previous post Sometimes Your Bracket Just Stinks – a Life Lesson I said you sometimes fail even after proper planning and research. It’s an unfortunate fact of life and you learn and move on, I said.
I wrote that after the first weekend of the 2013 NCAA Men’s Basketball Tournament, my bracket bloodied and battered by upsets and bad picks.
The bracket taught me another lesson last night.
The NCAA Tournament bracket as metaphor for life and career taught me another lesson last night. I’d picked Louisville to win it all – not a stretch as they were the overall #1 seed. But lots of #1 seeds bite the dust early and past performance is not a guarantee of future performance. Indeed, Louisville appeared to be headed home early a few times during the tournament. Here’s what I learned: Continue reading
You read the so-called experts’ opinions. You read the stats and you checked your gut. Then you made your selections and held your breath. You did your due diligence and things still wound up in the toilet.
Are we talking about basketball brackets? Marketing? Career? Well yes, we are. All of that.
If you’re a college hoops fan you know your tournament bracket could be about as worthless as a comb for a bald guy like me.
You may have heard it said that successful people fail often. (Seth Godin’s take on it here is worth the read.) Continue reading
This isn’t laced with deep regret about it being too late to say what I wanted to say. Our oldest child went off to college a year ago this weekend and I started writing this letter to her that next week. But I didn’t finish it until she was nearly done with her first semester and at that point it seemed a little late. This weekend as we prepare to move her back for sophomore year I decided it’s never too late. So this is the letter I wrote and wish I’d sent a year ago: Continue reading