Tag Archives: content

ConvergeSouth 2013 Notes, Afternoon Sessions

In my previous post ConvergeSouth 2013 Notes, Morning Sessions, i shared some of the notes I took in the morning.  As promised, notes from the rest of the day are below.

A few reminders from the previous post:

  1. These are notes, so don’t expect a lot of complete sentences
  2. They don’t include everything, so if you attended or presented please, please add a comment with your takeaways and/or corrections. No slight intended on my part by any omissions!
  3. Wish I had pics of all the afternoon presenters but wasn’t able to shoot everybody.

10 Principles of Social Media Relationship  Building

Teddy Burriss

Teddy Burriss @TLBurriss

Everything you do in social media must be TRUHE: transparent, relevant, useful, honest, engaging  Continue reading

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ConvergeSouth 2013 Notes, Morning Sessions

ConvergeSouth BannerConvergeSouth 2013 has come and gone and once again was a fantastic learning experience. If you’ve never attended, I encourage you to make plans now to attend in 2014. Watch convergesouth.com for announcements.

As I did last year, I’m posting my notes for a couple of reasons.

  1. I need to capture them in a single place for my own benefit and to show my boss what he paid for.
  2. If you can benefit from my takeaways, go for it.

A few things to keep in mind:

  1. These are notes, so most of it isn’t in complete sentences. English majors, get over it.
  2. Where I could, I included links to presentations that you can click for more info.
  3. If you attended (or if you were a presenter), post a comment and share your takeaways or fill in any holes or errors in my recollection. I wasn’t able to attend every session (bummer) and I didn’t take complete notes even on the sessions I did attend. (My mobile device battery couldn’t keep up through the day, partly because I tweeted a lot of the memorable moments; apologies for blowing up your Twitter feed. Check me out at @ChipStudebaker if you’re curious.)
  4. I’m breaking my notes into a few posts to keep it from going on forever.  Continue reading

If content is king, what’s the power behind the throne?

Power

Everybody and their cousin agrees – quality content is the most important component of a good website or blog in terms of SEO and user experience. Google loves fresh content that gives readers what they’re looking for, and they reward it with strong search results (which hopefully leads to site traffic). Good content establishes the publisher as a credible authority or even thought leader in its subject area.

So content is king; what’s the power behind the throne?  Continue reading